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China market entry strategy

If you are considering or are ready to enter China, we can accompany you step by step, from understanding the market to devising a blue print for establishing your brand’s footprint and expanding your business.

We will define and establish:

  • Your target audience, their psychographic profile and purchase behaviours
  • Particularities in your segment of the luxury consumption market
  • Regulatory environment surrounding your product
  • Different media channels available and their characteristics
  • E-commerce, cross border commerce options
  • Partner options and negotiation
  • Timing and strategy of launch
  • A digital presence through opening all relevant accounts

China market entry strategy

If you are considering or are ready to enter China, we can accompany you step by step, from understanding the market to devising a blue print for establishing your brand’s footprint and expanding your business.

We will define and establish:

  • Your target audience, their psychographic profile and purchase behaviours
  • Particularities in your segment of the luxury consumption market
  • Regulatory environment surrounding your product
  • Different media channels available and their characteristics
  • E-commerce, cross border commerce options
  • Partner options and negotiation
  • Timing and strategy of launch
  • A digital presence through opening all relevant accounts

Branding

Whether you are new or already established in the Chinese market, it is essential to communicate the brand’s value and stories to resonate and engage with your target audience. Due to the dynamic nature of this group, constant adjustments are needed to stay relevant.

We will provide, on an on-going basis, the strategies for:

  • Positioning the brand in the Chinese market vis-à-vis consumers and competitors
  • Story telling of the brand, which aspects of the brand’s heritage and essence to focus on
  • Building and enhancing the image of the brand
  • Product launch and promotional campaigns.

Branding

Whether you are new or already established in the Chinese market, it is essential to communicate the brand’s value and stories to resonate and engage with your target audience. Due to the dynamic nature of this group, constant adjustments are needed to stay relevant.

We will provide, on an on-going basis, the strategies for:

  • Positioning the brand in the Chinese market vis-à-vis consumers and competitors
  • Story telling of the brand, which aspects of the brand’s heritage and essence to focus on
  • Building and enhancing the image of the brand
  • Product launch and promotional campaigns.

Media Communications

Media landscape in China is one of the most complex and dynamic in the world. Many disruptive forces are at work. You will require someone with deep local knowledge and relationships to help you navigate the labyrinth, and provide you solution on the Paid, Owned and Earned Media front.

We will provide:

  • Explanation, analysis and latest updates about all the relevant media channels and their characteristics and specificities
  • Media selection and planning
  • Campaign strategy
  • Social media strategy: content direction, persona, tone of voice
  • Regular community management service
  • KOL campaign strategy
  • Event solutions

Media Communications

Media landscape in China is one of the most complex and dynamic in the world. Many disruptive forces are at work. You will require someone with deep local knowledge and relationships to help you navigate the labyrinth, and provide you solution on the Paid, Owned and Earned Media front.

We will provide:

  • Explanation, analysis and latest updates about all the relevant media channels and their characteristics and specificities
  • Media selection and planning
  • Campaign strategy
  • Social media strategy: content direction, persona, tone of voice
  • Regular community management service
  • KOL campaign strategy
  • Event solutions

Campaign Management

Once aligned with HQ regarding the media and campaign strategy, we will proceed to execute the campaigns.

We will help you to manage:

  • Third part agencies / vendors briefing, selection, communication and management
  • Campaign launch and execution, internal coordination
  • Monitoring and adjustments
  • Continuous performance optimization
  • Data analysis and reporting

Campaign Management

Once aligned with HQ regarding the media and campaign strategy, we will proceed to execute the campaigns.

We will help you to manage:

  • Third part agencies / vendors briefing, selection, communication and management
  • Campaign launch and execution, internal coordination
  • Monitoring and adjustments
  • Continuous performance optimization
  • Data analysis and reporting
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